Cookie Policy Cookie Policy

This document contains information about the technologies that enable this Website to achieve the purposes described below. These technologies allow the Data Controller to collect and save information (for example through the use of Cookies) or to use resources (for example by executing a script) on the User’s device when the latter interacts with this Website.

For simplicity, in this document such technologies are synthetically defined “Tracking Tools”, unless there is reason to differentiate.

For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of mobile applications, since they are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookie is used only to indicate specifically that particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also, depending on the applicable law, require your consent. If consent is given, it can be freely revoked at any time by following the instructions in this document.

This Website uses Tracking Tools managed directly by the Data Controller (commonly called “first party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third party” Tracking Tools). Unless otherwise specified in this document, these third parties have access to their respective Tracking Tools.

Duration and expiration of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or each third party provider. Some of them expire at the end of the User’s browsing session.

In addition to what is specified in the description of each of the categories below, Users can get more detailed and updated information on the duration, as well as any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of their respective third-party providers (through the links made available) or by contacting the Data Controller.


Activities strictly necessary to ensure the functioning of this Website and the provision of the Service
This Website uses Cookies commonly called “technical” or other similar Tracking Tools to carry out activities strictly necessary to ensure the operation or provision of the Service.

Third Party Tracking Tools

Tag management
This type of service is used to centrally manage the tags or scripts used on this Website.
The use of these services involves the flow of the User’s Data through them and, if applicable, their retention.

Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Usage Data and Tracking Tools.

Place of processing: Ireland – Privacy Policy.

Protection against SPAM
This type of service analyzes the traffic of this Website, potentially containing Personal Data of Users, in order to filter it from parts of traffic, messages and content recognized as SPAM.

Google reCAPTCHA (Google Ireland Limited)
Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
The use of the reCAPTCHA system is subject to Google’s privacy policy and terms of use.
Personal Data processed: clicks, usage data, keypress events, motion sensor events, touch events, mouse movements, scroll position, question answers and tracking tools.

Place of processing: Ireland – Privacy Policy.

Duration of storage:

    • rc::a: not defined
    • rc::b: session duration
    • rc::c: session duration

Other activities involving the use of Tracking Tools

Improvement of the experience
This Website uses Tracking Tools to provide a personalized user experience, allowing better management of personal settings and interaction with external networks and platforms.

Viewing content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and to interact with them.
This type of service may still collect data on web traffic related to the pages where the service is installed, even when users do not use it.

Google Fonts (Google Ireland Limited)
Google Fonts is a font style display service operated by Google Ireland Limited that allows this Website to integrate such content within its pages.
Personal Data processed: Usage Data and Tracking Tools.

Place of processing: Ireland – Privacy Policy.

YouTube Video Widget (advanced privacy mode) (Google Ireland Limited)

YouTube is a video content display service operated by Google Ireland Limited that allows this Website to integrate such content within its pages.
This widget is set so that YouTube does not save information and cookies about Users on this Website, unless they play the video.
Personal Data processed: Usage Data, Universal Unique Identifier (UUID) and Tracking Tools.

Place of processing: Ireland – Privacy Policy.

This Website uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User’s behavior.

Google Analytics 4 (Google Ireland Limited)
Google Analytics is a statistical service provided by Google Ireland Limited (“Google”). Google uses the collected Personal Data for the purpose of tracking and reviewing the use of this Website, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize ads on its advertising network.
In Google Analytics 4, IP addresses are used at the time of collection and then deleted before data is recorded in any data center or server. To learn more, you can consult the official Google documentation.
Personal Data processed: City, Usage Data, Browser Information, Device Information, Session Statistics and Tracking Tools.

Place of processing: Ireland – Privacy PolicyOpt Out.

Durata di archiviazione:

    • _ga: 2 anni
    • _ga_*: 2 anni
    • _gac_gb_*: 3 mesi
    • _gid: 1 giorno

Targeting and Advertising
This Website uses Tracking Tools to provide you with personalized commercial content based on your behavior and to manage, distribute and track advertisements.

Remarketing and behavioral targeting
This type of service allows this Website and its partners to communicate, optimize and serve advertisements based on the User’s past use of this Website.
This activity is facilitated by the tracking of Usage Data and the use of Tracking Tools to collect information that is then transferred to partners who manage remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email address lists.
Services of this type generally offer the possibility to disable such tracking. In addition to any opt-out feature provided by any of the services listed in this document, you may read more about how to opt out of interest-based advertisements in the “How to opt out of interest-based advertising” section in this document.

Remarketing with Google Analytics (Google Ireland Limited)
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that links the tracking activity carried out by Google Analytics and its Tracking Tools with the advertising network Google Ads and Cookies Doubleclick.
Personal Data processed: Usage Data and Tracking Tools.

Place of processing: Ireland – Privacy PolicyOpt OutOpt Out.

Duration of storage:

    • test_cookie: 15 minutes
    • FDI: 2 years
    • _gcl_*: 3 months

Remarketing Google Ads (Google Ireland Limited)
Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Website with the Google Ads advertising network and the doubleclick Cookie. For an understanding of Google’s use of Data, please refer to Google’s partner policy. Users may choose not to use Google Tracking Tools for ad customization by visiting Google Ads Settings.
Personal Data processed: Usage Data and Tracking Tools.

Place of processing: Ireland – Privacy PolicyOpt Out.

Duration of storage:

    • AID: 2 years
    • ANID: 2 years old
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • FDI: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes

How to manage preferences and give or withdraw consent

There are several ways to manage your preferences for Tracking Tools and to give or withdraw your consent, if necessary:

Users can manage Tracking Tools preferences directly through their device settings – for example, they can prevent the use or storage of Tracking Tools.

In addition, whenever the use of Tracking Tools depends on consent, You may give or withdraw your consent by setting your preferences within the cookie policy or by updating your preferences through the tracking settings widget, if any.

Thanks to special functions of the browser or device, it is also possible to remove previously saved Tracking Tools.

Other Tracking Tools in the browser’s local memory can be removed by deleting the browsing history.

With regard to Third Party Tracking Tools, Users may manage their preferences and withdraw their consent by visiting their opt-out link (if available)using the tools described in the privacy policy of the third party or by contacting it directly.


Find settings for Tracking Tools
Users can, for example, find information on how to manage cookies in some of the most popular browsers at the following addresses:

Users can also manage some Tracking Tools for mobile applications by disabling them through the appropriate device settings, such as mobile advertising settings or tracking settings in general (Users can consult device settings to locate the relevant one).

How to opt out of interest-based advertising
Without prejudice to the foregoing, Users are informed of the possibility to use the information on YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services you can manage the tracking preferences of most advertising tools. The Data Controller, therefore, advises Users to use these resources in addition to the information provided in this document.

The Digital Advertising Alliance also provides an application called AppChoices that helps Users control behavioral advertising on mobile applications.

Consequences of refusal of consent
Users are free to decide whether or not to give consent. However, please note that the Tracking Tools allow this Website to provide a better experience and enhanced functionality to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User’s consent, the Data Controller may not be able to provide the related functionalities.

Data Controller Data Controller
3W srl – via Carso 15B, 13900 Biella. (BI)

Owner’s email address:

Since the use of third-party Tracking Tools on this Website cannot be fully controlled by the Owner, any specific reference to third-party Tracking Tools is to be considered indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third party services listed in this document.

Given the objective complexity of identifying tracking technologies, Users are invited to contact the Data Controller if they would like to receive further information about the use of these technologies on this Website.

Definitions and legal references

Personal Data (or Data)
Personal data are any information which, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identifiable or identifiable.

Usage Data
This information is automatically collected through this Web Site (also by third party applications integrated into this Web Site), including: the IP addresses or domain names of computers used by the User connecting to this Web Site, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response from the server (good end, error, etc.) the country of origin, the characteristics of the browser and the operating system used by the visitor, the various temporal connotations of the visit (for example, the time of stay on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters related to the operating system and the IT environment of the User.

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

The natural person to whom the Personal Data refers.

Data Processor (or Processor)
The natural person, legal entity, public administration and any other entity that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Controller)
The natural or legal person, the public authority, the service or other body that, individually or together with others, determines the purposes and means of the processing of personal data and the instruments adopted, including security measures relating to the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.

This Website (or this Application)
The hardware or software tool by which Personal Data of Users is collected and processed.

The Service provided by this Website as defined in its terms (if any) on this website/application.

European Union (or EU)
Unless otherwise specified, any reference to the European Union in this document shall be deemed to extend to all current member states of the European Union and the European Economic Area.

Cookies are Tracking Tools that consist of small portions of data stored within the User’s browser.

Tracking Tool
Tracking Tool means any technology – e.g. Cookies, unique identifiers, web beacons, integrated scripts, e-tags and fingerprinting – allowing you to track Users, for example by collecting or saving information on your device.

Legal references
This Privacy Policy is drafted on the basis of multiple legislative systems, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy applies exclusively to this Website.